An Ethical Dilemma Essay Example | Topics and Well Written Essays - 750 words

An good Dilemma - Essay ExampleIt was a new union in the field of product manufacturing. Therefore, in order to draw more customers towards the newly manufactured products, the troupe utilise to deliver gifts and discounts to the customers. Such strategies used to work well for the federation, as they were able to attract a large rate of customers. The reason was non only the discounts and gifts that the go with offered to the customers that also the quality of the products manufactured by the company was very high. The honorable dilemma, which I am going to relate, occurred when the operation manager of the company left the job due to about personal reasons and the company hired a new manager, James Ferrel. The new manager had a contrary and less professional feeler towards the handicraft. An good dilemma occurred when he used the strategy of buy cardinal get one free for a newly manufactured product of the company. The scheme was that if a customer buys a LCD TV from the company, the company would provide the customer with a free DVD histrion of the same quality. The scheme proved successful in the start as a large number of customers opted to buy the companys products. ... He told me about the situation. He told me that the new manager gives importance to net profit more than quality and for that, he planned to attract customers by providing them with a free product. However, the strategy resulted in losing the customers confidence in the companys products. The good issue involved in this example was that the company should have provided the customers with excellent quality not only in the product that intended to buy but also in the product that the company used to provide them as a gift. The company went against business ethics, which not only resulted in loss of customers confidence but also affected the image of the company in the minds of the customers. The company faced huge criticism, which ultimately led to dismissal of my friend an d his manager. According to Ferrell and Gresham, ethical decision making in business is a key towards a business success. Had I been at the post of my friend, I would have informed the top management about the managers approach towards business. I would have also asked the manager to use some other way to increase the companys sales instead of cheating the customers by providing them with a low quality product. Ethics ar standards of conduct (Smith). I would have used an ethical decision making model to tackle the situation. I would have proved my words of delivering the free item of the same quality. I believe that the Trevino and Nelsons eight-step model to ethical decision making would have helped me in taking suitable decisions. Being in the situation of my friend, I would have gathered the facts at first in order to know the exact position of company in the market. Next, I would have defined the