Essay on The Success of Woolworths - 1197 Words

Executive Summary The following report will investigate the Australian retail/grocery supermarket Woolworths and its parent company Woolworths Limited. This report will explore the success Woolworths and its contribution to the Australian economy. It will examine the following subjects: * About Woolworths * Business Structure * Responsibilities to Stakeholders * Internal and External Influences * Strategies for Future Growth About Woolworths Woolworths is a conventional supermarket owned by Woolworths Limited. It started as a basement store in Pitt Street in 1924, and is now one of the leading competitors in the supermarket business. With over 850 stores in Australia, and 110,000 Woolworths staff, they provide†¦show more content†¦They have responded to these influences as they see fit. Internal Influences Marketing Strategies Woolworths has capitalized on the idea of becoming ‘the fresh food people’. They have implemented various different ways to approach the customers by informing them of healthy food choices, as well as fresh food facts. They have created a website that informs them of how and where their produces are made. They create commercials of ‘Fresh Market Update’, which summarizes which fruits and vegetables are in season. Their magazines, the Fresh magazine and Australian Good Taste, are a monthly magazine that shows healthy recipes to recreate. This marketing push on their slogan reassures the customers that their choice in retailer to buy from is the healthiest choice. Location With over 850 store across Australia, customers are much more connected to the business. They are located in almost every metropolitan and regional area, with their fruits and meat suppliers close to the eastern suburbs. Figure 1 Source: http://www.woolworthsfacts.com.au/our-suppliers.php This strategy to keep most of their supplierShow MoreRelatedColes and Woolworths Case Study Essay1326 Words   |  6 Pages1. The key to Woolworths’ faster growth than Coles Myers may be attributed to several reasons, one of them being its emphasis on diversification which saw it enter markets such as petrol. Woolworths offered everyday low price (EDLP) on established brands, a strategy akin to Wal-Mart in the United States which presents a competitive advantage against Coles Myers’ Kmart and Target divisions which maintained a ‘high-low’ pricing strategy. Woolworths CEO Roger Corbett who had prior experience with theRead MoreWoolworths : The Largest Supermarket Store Chain Of Australia And New Zealand Market Company791 Words   |  4 Pages Introduction Woolworths is the largest supermarket/grocery store chain in Australia, owned by Woolworths Limited. It is the largest retail company in Australia and New Zealand by market capitalization and sales. Along with Coles, Woolworths form a near duopoly of Australian supermarkets, together accounting for about 80% of the Australian market. Woolworths currently operates 933 Woolworths stores across Australia. FY14 Key Financial Highlights 2014 2013 Sales $60.8b $58.6b GrossRead MoreThe Marketing and Management Decisions of Woolworths Limited730 Words   |  3 PagesINTRODUCTION: The retailer that I have chosen to conduct my development assignment on is Woolworths Limited. An organisation’s marketing and management decisions are affected many factors surrounding the organisations. A study of these factors is a must in order to identify the opportunities and threats which can impact the marketing environment of the company (Kotler, 2009:132). Woolworths, key task is to understand the marketing environment factors that influence the business either positivelyRead MoreBusiness1024 Words   |  5 PagesWoolies Strategies Woolworths is a supermarket with 84% of group sales being in food and liquor. This outline focuses on the supermarket and food retailing operations of this company. Woolworths quickly established itself as one of the major players in the supermarket industry and has been rated as Australia’s premier retailer . Woolworths has annual sales of almost $45 billion and continues to expand and lift profitability despite significant competition and daily challenges. Woolworths’ core businessRead MoreStrong V Woolworths Ltd.1278 Words   |  6 PagesResearch Task Strong v Woolworths Ltd [2012] HCA 5 Part A: outline what this case is about Kathryn Strong (the plaintiff) a disabled woman who requires the use of crutches, she encountered injury when the tip of her crutch came into contact with a chip lying on the floor of an area occupied by Woolworths (the sidewalk area) in a shopping centre in Taree at around 12:30pm. The plaintiff sued Woolworths and the occupier of the shopping centre, succeeding against Woolworths but failing against theRead MoreWhy Woolworths Failed as a Business1194 Words   |  5 Pagesï » ¿Based on the text above, and the financial data provided (Tables 4.11-4.13), to what extent was it inevitable that Woolworths would fail as a business? Justify your view, using suitable ratios to support your judgment. (35 MARKS) Business failure refers to a company ceasing operations following its inability to make a profit or to bring enough revenue to cover its expenses. A profitable business can fail if it does not generate adequate cash flow to meet these expenses. There are many factors thatRead MoreThe Strategy Of Offering Free Food Essay1703 Words   |  7 Pagesregistered beneficiaries. The Woolworths Company is a giant retailer that deals in general merchandise not only across Australia, but also internationally. The company is also the leading food retailer in Australia, besides having an international presence in other countries, such as India and New Zealand. In 2013, the company generated a revenue of about A$59.56 billion, with a profit of A$2.26 billion. The company was founded in 1924 with a capital of just A$25,000. Woolworths’ current strategy is meantRead MoreIndustry Drivers Woolworths636 Words   |  3 Pagesand key success factors. Write down your structured notes for the presentation, convincing them to employ you to direct their external environmental analysis. Describe the corporation in your region (and its two or more SBU’s) its industry’s and its existing strategy making process in enough detail for the marker to assess the appropriateness of your presentation notes. The SBU you use as the core of your answer could be real or not. I will be presenting to the board of Woolworths supermarketRead MoreA Report On Woolworths And Woolworths1674 Words   |  7 Pagesmany major grocery chains such as Woolworths, Coles, Aldi, Costco and so on. Especially, Woolworths limited as a largest major grocery chains in Australia. The supermarket industry in Australia is duopoly as Woolworths and Coles are occupying more than 70 per cent market share in Australia (Roy Morgan Research 2016). Woolworths has 961 stores around the Australia and the employees of Woolworths are 111000 who support the operation of Woolworths together (Woolworths Limited 2016). It has 37.3 per centRead MoreSupermarket Shoppers Always Want A Bargain965 Words   |  4 Pagesshoppers like Woolworths and Coles. The brand of a product is not a big factor for Aldi customers when it comes to making purchasing decisions. Aldi s brand prices are cheaper than both Coles own brand (6%) and Woolworths select brand range (27%).To compete with Aldi ,which is increa singly becoming a threat to the supermarket giants both Coles and Woolworths had strategies. Coles planned to expand its own brand s products to boost growth and as well as compete with its main rival, Woolworths. Woolworths