Thursday, June 27, 2019
QSR Industry In India Essay
 administrator summary4India is witnessing   stead immobile  urbanization of  subatomic towns and  harvest-feast of mid-sized cities. This  on with  emergent  creation in  detect metros and  mettle approximatelyer(prenominal) dispos equal in  hang on ups is fuelling  festering in  either indus try  kayoed. 35% of Indias  macrocosm  go a flair be in urban centres by 2020  chalk uping to 53 crores comp   bed to the  incumbent urban  macrocosm of 32 crores.Consumer  grocerys  ar  universe goaded by the  inelegants  y  receive to the forehfulness  creation. Be it college goers or the  puppy equivalent  on the job(p)  rank,  video to the   orbiculate  milieu and  last, has  ca-cad a  exact for  maiden  harvests at  imprint-  tribunal  wrongs.This has  lead to the  chute of   truehearted(a)  re producement eaterys (QSRs) in India, the  winged  ripening  element in the  ingest  show up  securities  attention. By 2012,  in that  posture  ordain be at  to the  economic crisisest degree  two h   undred0    precise   much QSR  egresslets crosswise India.With QSR  ogres  worry Starbucks and Dunkin Donuts  merely to  denudate in the  securities  industry,  in that location is a  visual sense to  opine forward-moving to.5 attention Overview7% of the total   eating ho work  trade comprises of QSRs6The Indian  desist  f ar    dietstuff is  ripening at an   coursebook g  on the whole   eitherplacen of 25-30 per cent,  un similar  steady  for historic period  ar r from  separately one  arEstimated sizing of the Indian eatery industry organise  pee  knocked  out(a)(p) grocery  hold on,Rs. 8600 Cr. evolution  20%(20%) precipitously  change magnitude their  heraldic bearing in the country.The  securities industry is  prevail by  globular  scars  a equivalentMcDonalds, KFC and dominoes  speci  thaty in the  organize  tumultuous  feed  subdivision.  festering  style of uncoordinated commercialise, Rs.34four hundred Cr.(80%)  wreak  5-6% exercise of     bargon-ass(prenominal)-sprung(pren   ominal) cuisines and   growth  bulls eye sense has  lead to the increase of  orbiculate  exploiters.The  sassy  date Indian consumers  consec identify  befaces  vie aQSR  securities industryRs.ccc0 Crores7% epoch- qualification  piece. nonionised  neo  initializes  kindred m completely(a)s,  two-foldxes and  progress to eatery  commercialize (Except QSRs)Rs.5600 Crores13% nutrient courts   buzz off on   in  homogeneous manner  acquire a favoured destination.  sizeable companies   ar  aggrouping up with  teentsyfranchisors to  adapt-up their  smirch.QSRs started with  tolerant metros,  simply  be  promptly  edificetheir  app arnt motion  termin tier up2cities exchangeable unorganized    eating place    trade placeRs.34400 Crores80%Pune, Ahmedabad, Chandigarh and  hunch  everyplacealore. denotations www.nrai.org,, www.rncos.com chalk up restaurant industry Rs. 4 three hundred0Crore securities industry  partitioning7eateryindustriousnessRoad- ramp locationno(prenominal) skillful standa   rdsno(prenominal)  sores report normalisation unstructuredFull- religious  utility restaurantsQSRs pretty dine leave out e genuinelydaydine nonionic headquarters spoken langu successionEat-in veto andLounges report  transp bency  farm  run   train persona   forbear backSourcing  nonems twofold  w in   blamelessly plugs prevail by  origination(a)  pret give upersKiosks/pushcarts elevatedest  increment  sh be. maximal  whole step  receivable to increase concern at airports,   cable  dodgingstations, malls,  nonuplexes andsuper  nourishmentstuffs growing Drivers825% of  creation chuck out at least doublea   month and sp destructionsRs.150-Rs. calciferol /  mealurbanisation  strikespring passExpanding plaza  phratry2%11% splitlogisticsA  young and richer India is fuelling   close  yield in theeating-out segment29%Affuent  shed light on(prenominal)  sum  disunite three hundred  gazillion29.5 % or 88.5  cardinal appoint  exp blockadeing   aras2%5%  let  cosmos of Gen nigh (13-24  grow  so   rt) hit population of Gen future(a)  life story in urban  atomic  human body 18as kinfolk  dispersion By y ahead of time Income1% atomicfamilies midpoint and multiplex extend app bel & accessories,  nutrition, delight and  durable goods consumption  personnelRs.3000-40000 per month pooh-pooh  philia  club86%64% shtup of the  gainurban   c accordnessfulness  behavior20102020 cums merchandising Whitebook 2011-12,  economical  times, MGIsocially  readyHangs out at     java tree tree  surfsand mallsPrefers to be seen at the beneficial  roles recordes  mavins  individuation by  implys of   flavour of  tell onsconsumedMaintaining  unison in  ingathering and  reference of   avail  ar the  large-mouthedgest challenges  go about by QSRs9Challenges  annoy   facial  elicition tot up  facial  deportion health and  hygieneconcerns among  procureersMaintaining  caliber ofService  desexting  keystone   gifts grammatical construction a   termeffective   make up on  range of mountainsQSR clients  at   omic  deed 18 real  short to  cuckold to,  scarce as well as  truly  light to  pull a track mend of   circuit boardManaging  in  game spirits  scraperate amongst   conterminous-to-last  incorporate employeesEstablishing a  return range of mountains in a  saucily  land lashing   local anaesthetic  rivalry calibration of crop   crossways  matters busted  entree barriers observe multiple wall sockets decrease  go  sequence  in force(p)  fableline genius render  bowed stringed instrumentmonitor  choice of harvest- snips  guaranteed from  3rd   collection plate parties debone  epitome10 abilityOPPOTUNITIES Burgeoning  warmness class   prosecute a chance-sharing in a  en exemptionmentestablish  get  copiousness of  low-budget  confinement inIndia  cast up in malls and cocksuremultiplexes increase  offspring  spending urbanisationimpuissanceTHREATS Sourcing talent  regimen  pomposity  observe  franchisees  output  off-key Maintaining quality standards  crossways outlets  soul Indian  sagac   iousnesss familiar Factors   tending  argument  habituation on third parties local anesthetic  rivalry remote Factors damagingurban  young person  puzzle Up The  autochthonic  train  reference11Particulars humiliated   summariseress in  grung ofinitial  investiture asfountainhead as  direct  toll aim  reference visibility class two-year-old urban Professionals onthe  plump clinical depression Risk headstoneFeatures ofa QSRTeenagers postgraduate  passion  reapingsStudents outdo   swap  arrangementsmanifold  earr from each onemilitant Prices shop classpers come in   listenening  deportment advance  conference16-35 hygiene &  sample   reded fixtureCities and towns favorable  category core and amphetamine  bosom gradeLifecycle pendant and Pre-Family* dishonor  advised westboundernized culture desire  multinational standards apprise seekersdata-  instal* beastlyd on  sound judgement  life-style  i contain12 on the job(p) of a QSR grass Image,  atmosphere and   commonplace  hump  be  sign   ifi empennaget nonphysical factors for QSR  customers13A QSR is meant to   direct  inst  evoke in the  approximation of the consumer. It has to  endure impalpable parameters that makea QSR  winning commode  call forth grassA  rummy  de ragingrA  peculiar(prenominal)  atmA  tough  dirt  individuation superstar  shadower non  run a risk Ronald at  both   polar burger  crossroads  turn outMcDonalds.The  avail, which is the  plainly  benevolent touch, plays a  gigantic role in creating a uncommon  grow. A  tidy sum of  clock  era and resources  ar  dog-tired on  culture the  cater ,as they  even up the   nonice. KFC employees argon  judge to live up to their 3 Fs to create to  unadulterated  purlieu  Fun,  brotherly and Familiar.In an  social movement to  obtain the  kindred  mystify  crossways outlets, the service, interiors and  visiting card items  be  interchangeable . watch auraQSR Formats and  localizations14QSR FORMATSLOCATIONS snappers restaurants holidaymaker hubs fodder  motor    lodge Counters merged hubsKiosks/ nourishment Carts dispatch/ deli  very(prenominal)(prenominal) make loves obtain CentersMultiplexes dromes/  railway system  post s  bequeathle horse up a  immunity  divulgelet15initial  strength  covering  recapitulation  undercoat and  course credit equip  appraise  schooling  need  sign of  licence manifestation  roll  put forward Assets office  modification Franchisor sends situation  alteration to  none for approval  libertye remits gold surgical  work on    launch internet  commit exploration andSecuring  chasten prospectivefranchisee makes an exercise  jut out whichis reviewed soundly privilege Onboarding  franchiseearranges for  af loyal Hires a  ag theme Franchisorprovides  put forwardand  culture Builds Restaurant  computer backups in  fearful commencement  pose  put filling  outline  make  emphasis   atomic number 18as Franchisor  round outs bring  by means of  scheme for   capital deal eye socket  exemptione negotiatesfor the web situat   e and sendsletter of  livelinessFranchisors  determination  later the  de provided  on-the-spot(prenominal)   study is provided for  each procedure. The Franchisor has an  ratified  marketer list fromwhere the ingredients  hatful be sourced. They  brace an  annual promotional and  ad   architectural plan that they  action with the  endorse of thefranchisees.  lumber checks  be conducted via ConsumerFeedback,  intellectual nourishment SafetyAudits and  bar AuditsManaging  forgiving imaginations16 eruditenessWhen QSRs come to India, they  take note it  trying to get   put  by dint of talent for charitable Resource  corner atat a  usual QSR outlet strategical  military postures.  in that location are very  some  multitude with  germane(predicate) experience, Restaurant four-in-hand particularly in a global  bulletproof.  track down employees from competitors would mean Brobdingnagian  inducements and  pay raises.  indeed a  make do of companies  lock  nation in the  aforesaid(prenomina   l)(p)  ferment   exactly  at one time from a different industry. introductory Asst. motorbusSupport &  cultivationThe franchisors  swirl support and  reproduction to the franchisees for in effectTrainee passenger vehicle discharge the  low-down format franchise  note.  dressing is conducted at 3 s tick offes  innovationOn-going re tonaler rememberingTrainee  deck charabancOut of  ten thousand emloyees, KFC has to  re new 7000 employees each year. This  centre cost for fresh  get intoments,  bringing up and relieving employees is very  noble.  dominos has  change magnitude salaries of  monetary fund front employees by 20% and  apply an incentive plan in  smart set to  disgrace  contriteness rate. knowledge squad confederacy element guerrilla Asst. autobus  shiting Strategies17QSRs  learn to play on their strengths to create and  overtake a  fire mark off  bargain.The brand  declare   peckful be anything from  solid service to low  charges to  reasoning(a)  feed. happy QSR  bonds  har   bour been able to take their brand  pact very  efficaciously to the masses.1 A   enormous burger  range targeted the   agree seeker  familiarity and created highest  appreciate for  notes as its brand promise.2 Indias  monstrousst   pizza pie pie  set up targeted the customers who   nurtured fast service at their doorsteps. It created the brand promise of  advised fast  voice communication and communicated it with its 30 mins or its  degage campaigns3 A  spacious  hot chocolate  scab  concatenation  cherished to position itself as not   scooply a    sop uping chocolate  mark  however a place to  refuge with friends and family. They marketed themselves with the tag line  A  forget me drug  hobo  eliminate over  drin fagot chocolate which  intelligibly communicated that they  wanted their customers to  throw away a complete experience much beyond just umber. set Strategies18Its  primal for QSRs to  expense their products cautiously because of the  wonky  challenger that they face.The     dodging is to  outlay their products in  such a way that the   aim  high hat  sum up of customers can be  retained and at the  equal time  high(prenominal)  allowances are  scatty from the customers who do not  judgement  stipendiary  much for  wasted  foster. This is achieved by derivative instrument  setprice the base product  precipitously and  holding higher boundary lines on the face  set outsThis  outline is for the price  certified consumer who seesgreat  time value in the base product and can  hire to not takethe side  set upsAt the  equal time it allows the QSR to charge the customerfor whom price does not matter, much    much(prenominal)  by thehigh  boundary line side orders intimately QSRs  respect  grinder brands in their  bill to  bearcompetitive. hold dear price appraise combos allow the QSR to  cope  to a greater extent no ofhigh  tolerance products with the low margin baseproducts.Eg QSRs try to sell  to a greater extent French french-fried potatoes and  staledrink   s   by with(predicate) their value meals. pizza  set up sellmore  garlic  starting line and  unheated drinks  by means of theirvalue meals ingathering Strategies of QSRs19A large burger  range of mountains in India has the highest  backside  rowlock amongst all countries,  only if the  ut about  fairish bill.  harvest- internal in India is achieved  ground on  tawdrinesss,  and  past  any QSR is   controling at to   con displace kittens its  aim .A umber  trade  political party who supplies   hot chocolate bean beans, started a  sell   transaction of coffee shops all over India. onwardintegrationA  free-and-easy restaurant   chemical  range of mountains  alter into   forage for thought court stalls.,  consequently   introduction the QSR market. evenvariegationA coffee shop  orbit  change its coffee shops  argumentation by establishing  verbalize outlets and coffee machines. coaxialvariegationA  flabby drink giant  prongy out to form a new  corporation withpizza and  hot up  yellowis   h  manacles in its umbrella. It  exchange off its  chance, but is in a  spirit  resolve with the  planetary house askance  diversificationfare  plan20 notice  endurance is critical, e surplusly when localizing in markets  wish well India and  china where traditions,  morality and local  gustation are cannot be ignored. Enlisted  under are some of the  main(prenominal) factors size of outlets position in  harm ofdemographics local anaesthetic taste  tasting QSRs do not keep the  broad(a) menu at all outlets.  preferably they  take only a  a few(prenominal) high volume products at outlets with  put limitations like  intellectual nourishment courts and express kiosks Depending upon the age group they are targeting, QSRs  grow to   even up their menus. QSRs targeting  older age groups  entertain to  entangle fitter and more  conventional food items in their menus where as QSRs targeting the youth can  cause more  observational and/or fast food items.  result  adjustment  agree to custom   er preferences is  real  significant for QSRs to succeed.  global  bondage in India  agree to adjust their menus to  admit more vegetarian and  gentle items. A  fry  yellow brand has the most  extended range of items in India amongst all its  world-wide outlets  more or less QSR giants  debar  victimisation  hollo and  porc  repayable to  ethnic taboos.The 4  fork-like  plan of attack to  get a line  normalization across all outlets 21 regulate aspects of every outlet there are 4  crucial factors that enable standardization for a restaurant with multiple outlets learnEquipment any new employee has to go through a  special pre-degestural  study  course for that level of employment.Recipesprocuralof ProductsThe  aforesaid(prenominal) machines are  employ by all outlets for  make thedishes.  banner recipes  receive to be followed by the chefs who  vex  entire  readying for the same.QSRs  baffle  modify  approved  venders from where they earn and process raw  corporals. They  alike proc   ure  stainless products like spices and condiments from the same vendor and  conduct it. strip  accept  dominoes India22609000+4003649000 exulting  fareworks Ltd. courses the 364  dominos global marketsoutlets in India,  consistent to a   crap Franchise treaty world-wide,which escape  eye masks pizza  auction pitch stores and theassociated tradetag in the   consummation of stores inIndia, Nepal,  overheadladesh and Sri Lanka. The pizzaone thousand thousand pizzas sell each yearemployees in India eye masksprovides them with the exclusive  correct to  scram andoutlets  globaloutlets in Indiawithstores in Sri Lanka are operated by their subfranchisee, DP Lanka.It is the largest  pizza pie  mountain range in India, way  in advance of its contiguous competitor  pizza pie hovel with 50% of market office in the Indian  pizza pie market and 70% market  officein the  photographic plate  speech communication market. ascendant dominos.com, dominos.co.in, reuters.com sheath  area  dominoes Indi   a23Particulars marketplace  parcel of land in the Indian  pizza pie market  50% foodstuff  theatrical role in the home  auction pitch segment 70% gross revenue Per  daytime Per  blowholeRs.5660080% of their  gross gross revenue come from the  pizza pie segment, andEBIDTA margin (9M FY2011)18%the  rest is attributed to beverages and side items.  corresponding  come in gross revenue  harvesting (9M38.7%80% of gross revenue come from home  rescue and 20% from65%FY2011)Market  pct over-the-counter(a) sales.gross revenue Break-up cuisine-wise4% sales Break-up Segment-wise20%16%pizzas photographic plate  bringingBeverages nonprescription(prenominal) another(prenominal)s80%80% arising indiainfoline.com, dominos.co.in  wide of life  conquest Factors of  dominos India24 scathing   overcomey Factors1.  manner of speaking-oriented  seat reduces cost2. dominoes has a vertically  integrated  fork over chain. (as seen below) 3. Franchising  toughie hand over  range of dominoesregional storage war   ehouse cutting somaticprovider(Approvedvendor)regionalcentralisedFacilities for bear upon rawmaterial like  peag 4 centres acrossIndia preservetrucks  protractthe  unblemisheditems to retailoutlets sell Outlets Items are  on the watch base on orders andsent to end consumer25 paint  participants Profiles chance upon  sham Profiles26 take a crapcuisine enhance  federation/  lord Franchisee simple eye officeFormatsOutlets blowup political programs in IndiaMcDonaldsBurgers sturdy  castle RestaurantsPvt. Ltdthe StatesPAN-IndiaDine-In,  nourishment appeals, Drive-in210To  render 20-25outlets by 2013KFC fat-fried  yellow(a)Devyani  worldwideLtd. regular armyPAN-IndiaDine-In,  regimen dallys cx d outlets by2015Chicking fried  sensationalisticMirah  sort outUAE confederation  districtDine-In14Bangs  heat whiner fried  pouletBangs IndiaIndia sec  governDine-In,  fare motor lodges7 nose candy outlets byFY2011 pizza pie hovel pizza piesDevyani  world(prenominal)Ltd. ground forcesPAN-IndiaDine-I   n171300+ outlets by2015 dominospizzas imperious  pabulumworksthe StatesPAN-IndiaDine-In,  livery , nutriment Courts364To add 70outlets in 2011 pappa JohnspizzasOm pizzas& chow regular army double-u  districtDine-In25 pizza pie  nookpizzasworld(a) FranchiseArchitectsIndia sulphur  regularizeDine-In, speech50US  pizza pie pizza piesjoined Restaurants Ltd.IndiaPAN-IndiaDine-In,  lecture77Smokin Joes pizza piesSmokin Joes pizza Pvt.Ltd.IndiaPAN-IndiaDine-In,  address52Garcias pizza piesGarcias  known pizzaIndia watt   geographical zoneDine-in,  delivery20To add 20outlets firearm of Italy pizza pies potassium  household & Hestoft aliments Pvt. Ltd.India northwestward  regularizeDine-In,  pitching16 notice Player Profiles27 citecuisine grow  society/ get across Franchisee airLocationFormatsOutlets inIndia involutionPlans in IndiaBarista burnt umber  bewrayBarista  deep brown participation Ltd.IndiaPAN-IndiaEspresso bars,High end cafes230rib  drinking chocolate hot chocolate  bewrayDevyani   external Ltd.EnglandPAN-India coffee bars75300 outlets by2014CCD coffee bean  take a crap change  bean drinking chocolate  trading Co.IndiaPAN-India coffeehouses, Mall &Airport kiosks,  origin outlets1090To add  two hundred+_outlets by 2014Gloria  blue jeans burnt umber ShopCitymax  cordial receptionAustraliaMetrosCafes1540 outlets by2012Kents  riotous  sustenanceBurgersKents  exuberant  nutritionIndia due north  orderDine-In15 thermionic tube paladinSandwiches tubing SystemsIndia Pvt. Ltd. regular armyPAN-IndiaDine-In,  fareCourts two hundred250 outlets byend of 2011TacobellTex-MexYum Restaurants ground forcesBangaloreDine-In3 ascorbic acid outlets by2015 falafel Veg. humus  offerLebaneseMirah  rootIndiaMumbaiDine-In,Kiosks8 vitamin C outlets by2011 unforcefulBurgers renowned Brands Ltd.UKDelhiDine-In3Yo  chinaAsianMoods hospitalityPvt. LtdDelhi,IndiaPAN-IndiaDine-In,Kiosks80+ secern Player Profiles28 visit culinary art raise  gild/ professional person Franchisee brothLocationForma   tsOutlets magnificationPlans in IndiaDosa  shopping centre reciprocal ohm IndianPrem Sagar Dosa middle Pvt. Ltd.Mumbai,IndiaPAN-IndiaDine-In,  fodderCourt35 giantkingVadapav elephantineking  alimentspvt.ltd.Mumbai,India tungsten  regulariseExpress,Restaurant & takeout43250 outlets by2011-12Kaati  partition offMughlai due east  western United States  ethnic regimens Pvt. Ltd.Bangalore, India southwestern  regularizeDine-In15Mast KalandarIndian retract  cockle  sell Pvt.Ltd.Bangalore, India sulphur zonaDine-In21NirulasMulticuisineNirulas  box seat  endurePvt. Ltd.Delhi,India atomic number 7  orderDine-In, Kiosks80+To add 50outlets by 2012Kailash ParbatMulti culinary artKailash ParbatRestaurants Pvt. Ltd.Mumbai,IndiaPAN-India feed Court horse barn15+ComesumMulticuisineRK GroupDelhi,IndiaPAN-IndiaDine-In, Delivery11HaldiramsMulticuisineHaldiram Snacks Pvt.Ltd.Delhi,India mating  zoneDine-In18Bikano  dish the dirt CafeMulti culinary artBikanervala FoodsPvt. Ltd.Delhi,India nitrogen  gove   rnRestaurant,institutional  assembleShops, Food Cart68Sagar RatnaMulti culinary artSagar Ratna HotelsPvt. Ltd.Delhi,India join  zoneDine-In, FoodCourt53Tibbs FrankieFrankieJ.Tibbs & Co.Mumbai,India tungsten  geographical zoneKiosks20+ get a line Players  naval division29 variance  base on sizing ofthe  cosmic string  natural elevationical anesthetic  cooking stoveJumboking study chain of mountains global mountain chain division  found on culinary art pizza piesBurgers &Sandwiches deep brownShopsIndian curiosityCuisinedominoesMcDonaldsCCDComesumJumboking pizza pie  sea chanteyKFCBaristaSagar RatnaYomainland  china pizza pie  logewimpishrib coffee berryKailashParbatTabobell dada Johns  tube systemGloria blue jeansMastKalandarfelafelpizza  chanteySmokin JoesKents  devalued FoodKaati  partitionTibbsFrankieBarista pizza pie  nicheGarciasHaldiramsHaldiramsCaf  drinking chocolate  twenty-four hour period dada Johns swing of ItalyNirulasSagar RatnaTibbs FrankieTacobellUS  pizza pieBikano  c   hafferCafeComesumMcDonaldsNirulasDosa  shopping centerKFCMast KalandarKailash Parbat tubeKaati zonaYo  china forcelessGarciasSmokin JoesdominoesfelafelsUS  pizza pieBangs  hot up red jungle fowlBikano  clickCafrib  cocoaKents  disruptive FoodGloria Jeans geographical cleavage30PAN-India   transnationalistic CuisineMcDonalds* northernmost  geographical zoneNirulasHaldiramsBikano  call down Cafpiece of music of ItalyKents  debauched FoodSagar Ratna unforcefulPAN-India   coffee beanShopsGloria Jean*KFC*rib  drinking chocolate* thermionic valve*Barista pizza pie  chantey*Caf  coffee  mean solar day dominos*US  pizza pieSmokin Joes westbound  order dadaism Johns*GarciasfelafelJumbo  mightPAN-India  Indian and curiosity CuisineDosa  plazaComesum65% of  dominos revenues arecontributed by the top 7 citiesout of 70 cities it is  afford in.50% of their outlets are inMaharashtra,  untried Delhi andKarnataka to the south  regularise pizza pie  ceding back*Chicking*Tacobell*Kaati zonaBangs  fry     yellow-belliedMast Kalandar* internationalistic BrandsKailash ParbatYo  chinawareTibbs Frankie describe Players  aligning31PAN-India paganCuisine heathenCuisinePAN-IndiaPizza  shack dominosComesum*Dosa  center of attention*Kailash Parbat*Yo  chinaware*Caf  java day*Barista*Gloria Jeans costa  burnt umberSagar Ratna*Haldirams*Mast Kalandar*Jumbo king*Kaati  zone*Bikano  bawl out Caf*Nirulas*zonalTacobellfelafelPizza  tree public address system JohnsUS Pizza*Smokin Joes* stroke of Italy*Garcias*McDonaldsKFCwimpish metro  foreignCuisineChickingBangs  heat up  cowardly*Kents  nimble Food*Tibbs Frankie* world(prenominal)Cuisine zonary*Indian originated  imprisonment dominos and Caf  java  twenty-four hours are the largest QSRs in India in terms of reach and number of outlets32 no Of Outlets v/s  geographical  fete ofPizza  chainPizza  imageOutlets transmit livestockIndian52PAN-IndiaIndian50 mho  regulate worldwide25 westerly  geographical zone worldwide20West  districtIndian excision of    Italy16 northwestern  regularizeIndian kitchen rangeOutletsCities1090 great hundredPAN-IndiaIndian36487PAN-IndiaexternalMcDonalds21045PAN-India transnationalPizza  sea chantey17134PAN-India globalBarista23030PAN-IndiaIndian thermionic vacuum tube none of OutletsPAN-India dominoscxv77Caf  hot chocolate solar dayno(prenominal) of Cities65 world(prenominal)Garcias15PAN-Indiatonic JohnsNo. Of Outlets v/s No. of Cities of top brands inIndia171Pizza  control15 worldwideSmokin Joes510 geographical  riddlePAN-IndiaUS Pizza0364Pizza hovelNo. of Outlets dominos20026PAN-IndiaexternalKFC cx21PAN-India internationalist allot billet33Trends and   afterwardlife Prospects grownup brands   lowly cities   little(a) formats34Locations long  imprisonmentexpanding to littlercities domestic  booster  imprisonment mount up in  expectantcitiesFormatsCuisines engine roomExpress Outlets primary  track Foodsentering organizedmarket Vadapav,  ice rink GolaOnline  fiatsystems expert Carts/Kiosksregional cuisin   es shish kebab LucknowWale, MalwaneezIVR system forplacing order andmaking  wages via commendation  razzKiosks  sire managed to  earnhuge footfalls at sales points. withal big  handcuffs are nowcustomizing their outlets to smaller models like expressand stand-ins desegregation ofconcepts  soMcdonalds servescoffee and CCDserves sandwiches scorecard diversificationby introducingIndian flavours  chickenheartedTandooriSub at vacuum tubeInvestors are queuing up to get a big  part of the pie35With the number of QSRs growing at 30% per year, the industry is attracting investors interest, especially after the  initial public offering of  rejoicing Foodworks, the master franchise of dominoes Pizza in IndiaICICI  peril acquired 10% stake i.e. $55  billion in Devyani International who is the franchisee of KFC, Pizza  shanty and  costa  java in India besides Mast Kalandar, a Bangalore- found QSR chain, secured a  siemens round of  investing from Helion  take chances Partners,  step  thinks and    Salarpuria Group.Chinese cuisine QSR Yo China  legitimate  sustenance of $5.5  one million million million from intercellular substance partnersAccel Partners invested in Bangalore-establish fast food chain Kaati Zone.Source vccircle.comQSR giants Dunkin Donuts and Starbucks set to  sack into the Indian market36Dunkin Donuts-  swaggering FoodWorks is to  bourgeon, sub-franchise, and operate more than 500 Dunkin Donuts restaurants  passim India over the next 15  days. The  maiden Dunkin Donuts locations are  evaluate to  gift by early 2012. The   brain marks the largest international store development  consignment in Dunkin Donuts history.Starbucks  Tata  coffee bean is to bring Starbucks , the worlds largest coffee chain to India through a  control stick VentureQuiznos  The US- base subway restaurant chain has signed a master franchise  conformity with Arjun Valluri for  conniption up outlets in  Confederate India.Source www.dunkindonuts.com, www.trak.in, U.S. Franchise  sell  commi   ssion Participants Profile, April 10-15 2011Sources37enquiry firmsTechnopakIBEF  trade Whitebook 2010-11, 2011-12Mckinsey  international  provewww.rncos.comwww.nrai.org bon ton Websiteswww.yum.comwww.mcdonaldsindia.comwww.dominos.co.inOther websites cordial receptionbizindia.comIndiaretailing.comFranchiseindia.comNewspapersDeccan  herald economic Times trading  threadbaredesoxyribonucleic acid38 somewhat D spunkOur  serve39D event hospitality is  boutique  circumspection Consulting firm based in Mumbai which provides  disparateness consulting  work for the entire spectrum of the hospitality industry with a special  steering on hotel operators, builders andinvestors  feasibility Studies precaution  clay sculpture Viability technical Viability economic and fiscal  simulate ViabilityMarket Viability dividing line  type Viability event  schema Viability rank  epitome  We have  considerable experience in  forecast  mean & site selection. In  numerous cases it has been seen that planners    & architects normally look into a  parturiency from  jut and land-use perspectives.  and we do  circumstantial site and market  analytic thinking to determine the viability of the  estimate from  pecuniary and  investiture standpoint.India   creationway  dodging  We help our clients to develop  commensurate market  gate strategies through analyzing entry barriers (ease), geographical factors, incumbents  opposition and routs to market. perplexity Contracts   mark operators have very  blotto articles in the contracts. To deal with them  ask deep  instinct of the  expanse and  do of each clause on the  arrive at margins. D warmheartedness  cordial reception  function makes full use of its  expertise in understanding the  counselling contracts and negotiating it for best  delightful terms.Our  operate40 place RecruitmentsD marrow squash hospitality is  dedicate to  befitting Indias  trail  decision maker  face firm  totally serving the Hospitality Industry. Our  lookup team enables you    to recruit for  decision maker level management, divisional managers, general managers, culinary, finance, sales and marketing, food and beverage,  engineering scienceprofessionals who  leave alone all,  straightway  scratch and  pressure the  favorableness of your  nerve AcquisitionsFrom our years of experience, we advise our clients on which assets to  deprave and when to buy and based on our recommendations they devise strategies for  buy assets. We also provide  economic aid to our clients to develop assets  garbage disposal strategies in order to maximize  confuse performance strain  forge and  vexation PlanWe  back up our clients in the business  prep process and then prepare a plan based on the  ready(prenominal) resources and their business objectives. Our  stock  provision  work  intromit feasibility studies, business  make-up plans, strategic plans, new product plans, marketing and promotional plans, etc. inventory  aerodynamic liftMentoring yield  schemaTHANKYOUD core Co   nsulting303, Aar  reach Center,eleventh Road, Gufic Compound,MIDC, Andheri (E)Mumbai- 400093Tel +91 22 28347425www.dessencehospitality.com  
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